Career Guide

Top 10 ways to maximise social media impact for your business

10. Raise awareness on the importance of social media

According to the Harvard Business Review, the most effective users of social media have top level management who prioritise social media in branding and marketing efforts.

These result in allocated budgets and people, capitalising on the potential of these media streams. Itís important to get key people on board the social media train so that it does not seem like a superfluous activity.

9. Educate, organise and train

Once social media is recognised as a priority, execution is crucial in determining its outcomes. Ensure that those who have been assigned to tend to these public profiles are equipped with the necessary communications and public relational skills.

It is also essential that these people are fed with the most updated information to avoid misleading the public!

8. Track and quantify which online activity leads to ROI

Itís difficult to explain to other people the potential of social media if thereís no evidence to back that claim up. Relate your social investments to bottom-line objectives such as the return on investment or ROI, increase in sales corresponding to social media blasts and other more tangible methods of measurement. Capitalise on what works for your business and eliminate redundant profiles.

7. Donít underestimate the power of good grammar

There is a reason why grammar ĎNazisí exist in the cyber world, so do ensure that your posts and tweets are screened to avoid grammatical or lexical errors.

Well-articulated posts would also help the public to distinguish your social media account from any other potential impostors.

6. Deal with negative comments properly

Social media is an interactive tool and (potential) customers may post enquiries or complaints on your products so do ensure that you respond in time to avoid angering them.

This also means that there are bound to be negative customers who will criticise your business or your products publicly. Learn to handle these people tactfully to avoid looking unprofessional in an arena where everyone is watching.

5. Respond promptly!

Do ensure that if you open a forum for questions, there is a skilled person who will be able to answer enquiries. In an age where everything is instantaneous, customers expect a certain amount of promptness in replies. Anything more than a day or two would be considered unprofessional.

4. Get your audience to participate, get involved

Donít just post notices or updates, but conduct activities to get your target audience involved in your social media platform. Ask questions, conduct general surveys, host competitions and other interactive tools to engage the crowd. That way, the public will feel more connected to the business, leading to better public relations for your company.

3. Update promptly and appropriately

Whatís worse than having too much empty content is not having any content at all; post frequently to ensure that your page remains visible. Sporadic updates would leave your customers disappointed and uninterested.

Plus, it would also give the impression that your business isnít serious on gaining popularity amongst your customers.

2. Strategise your activities

In the hands of the wrong person, social media can damage your efforts to brand your company. Donít just bellow statuses or publish tweets randomly without a plan or a target audience.

Doing so, youíll only add bulk to everyoneís notifications. Youíll definitely increase your Internet presence, but not in a good way.

1. Identify which social media platform suits your needs

Different social media platforms would have different purposes and functions and not all of them would suit your organisationís needs or image. For example, Instagram focuses on mostly visual or pictorial feeds.