Assistant Manager, Digital Product & Monetization

Star Media Group

Based: Malaysia(Selangor)

Posted on 4 Jan 2023

Job Description

  • To assist and ensure that all Digital Marketing activities planned throughout the year
  • To drive the company’s website, apps, social media and podcast monetization initiatives.
  • Develop, execute, and manage the digital monetization strategy across social media, podcast, apps and web platforms.
  • Plan, manage, execute, analyze, and iterate on digital product development initiatives.
  • Work closely with the Marketing, Programming and Revenue team with respect to optimizing content and strategies in order to maximize ad revenue as well as managing the digital products (web, apps, podcasts, and social media)
  • Analyze and interpret audience insights from multiple data sources to understand user behavior
  • Collate and present reports on ad revenue data to the Director of Marketing, clients, and partners on an ongoing basis
  • Manage relationships with third-party vendors related to digital monetization and ad revenue
Skills Required 
  • Degree in Digital / Video / Creative Multimedia / Advertising / Media or equivalent
  • Excellent written and verbal Malay and English are essential
  • Technically proficient in WordPress, Google Analytics, HTML, SEO
  • Experience in Digital Marketing, E-Commerce, Digital Media
  • At least three (3) years of proven digital marketing experience, with at least one (1) year of demonstrable monetization and managing digital products experience
  • Experience in social media and podcast monetization strategies is added advantage

Company Details

Star Media Group

Menara Star, 15, Jalan 16/11

Petaling Jaya

46350 Selangor


At The Star media group, integrated media is more than just communications. For us, it's about harnessing various touch points, so that our viewers, listeners, readers and stakeholders remain in touch, in focus and in tune with the world around them. Providing our audience with compelling content that is engaging, insightful and analytical. We help to shape society at large and are committed towards offering the best in integrated media solutions. The Star media group currently has entities in print, digital, radio, TV, events and training.