Jobs

Senior Manager, Campaign Management


Star Media Group

Based: Malaysia(Selangor)

Posted on 22 Oct 2024

Job Description

Responsibilities:
  • Oversee the daily operations of the Campaign Management unit, ensuring adherence to good governance practices
  • Collaborate on the development of concepts and ideas, taking full ownership to execute campaigns for products, services or events targeting consumers and other businesses (B2B, B2C and B2G)
  • Co-develop, implement and oversee effective marketing plans and strategies that drive client retention and business growth
  • Lead the execution of campaigns across all company platforms and assets, working closely with third-party collaborators as necessary
  • Provide support and education to sales teams on ongoing campaigns, ensuring alignment and maximizing campaign success
  • Work closely with project leads to understand budgets, timelines, and deliverables, developing and managing detailed implementation plans, including post-campaign analysis
  • Occasionally spearhead high-impact revenue-generating campaigns, ensuring effective delivery and outcomes
  • Manage the execution and tracking of sales campaigns, ensuring all key performance indicators (KPIs) are met
  • Analyze campaign performance, compiling data for post-campaign reports and offering insights for future campaign improvements
Requirements :
  • Bachelor’s Degree in Marketing or a related field
  • A minimum of 7 years’ experience in Media & Advertising, with a strong focus on Digital Marketing
  • Proven track record of managing B2B, B2C and B2G campaigns
  • Expertise in compiling operational reports, analyzing trends, and providing actionable insights
  • Strong understanding of omnichannel marketing with hands-on experience in consumer marketing

Company Details

At Star Media Group, integrated media is more than just communications.

Over the years, we have progressively grown from a single-product company into a multi-channel media group. With presence across multiple platforms - from Print, Digital to Radio, TV and Events, we help to shape society at large and are committed towards offering the best in integrated media solutions.

Our vision is to soar to greater heights, to make a difference always and to grow the right way.

Through this, we remain steadfast in our commitment to bring to you content that drives action. And to tell stories that must be told, because they have the power to inspire.